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How to avoid B2B distribution problems! A thorough explanation of causes, solutions, and case studies

  • 15 hours ago
  • 22 min read

In B2B online distribution, even a single problem can have a direct impact on a company's credibility and reputation.


Streaming problems such as audio cutting out, video freezing, and sudden interruptions to streaming are often dismissed as "unforeseen accidents," but in reality, many of these problems are caused by a lack of prior planning or preparation.


In particular, in B2B distribution, viewers are often business partners, customers, or partner companies, and experiences such as not being able to hear, see, or the progress stopping can directly lead to a decline in the company's image.


That's why it's important to design and take measures to prevent distribution problems from occurring, rather than relying on the ability to respond on the day.


In this article, we will organize the causes of problems that are likely to occur in B2B distribution and explain specific measures to avoid them in advance.




Causes of delivery problems


There are many risk factors in distribution, the main causes being:


  • Line

  • equipment

  • human error


Here we will take a closer look at these causes.



Line

There are cases where the video or audio may be interrupted during streaming due to insufficient bandwidth or temporary congestion on the company network or the venue's internet line, or poor Wi-Fi design.


This tends to be especially true immediately after the start of a broadcast or when the number of participants suddenly increases.


In fact, communication problems such as video and audio interruptions and broadcast interruptions are often caused by unstable lines.


There are many cases where the video does not reach viewers properly due to insufficient Wi-Fi bandwidth or network problems at the venue.


Line stability and communication speed are important for streaming, and if sufficient bandwidth cannot be secured, it can lead to a decline in image quality and interruptions in video and audio.



equipment

In some cases, signal disruption can occur due to inconsistencies in the settings of filming and audio equipment such as cameras and microphones, the encoder, or the streaming PC, or due to equipment deterioration.


For example, there are problems such as the video from a specific camera being unstable or the audio cutting out.


Online streaming is prone to problems related to equipment and settings, and issues such as no audio or distorted video are frequently seen.


These issues can cause the screen to go black and interrupt the stream.


In addition to equipment failure, problems can also occur due to incorrect settings. If the settings are not properly configured, the video may become unstable and the audio may cut out, which could affect the entire broadcast.



human error

Human error in distribution operations is also a cause.


There are cases where streaming stops midway due to human error such as inconsistencies in operating procedures, improper permission settings, or incorrect timing for screen changes.


In particular, in systems where multiple people are in charge of distribution, it is said that problems that could have been prevented are more likely to surface due to "human error caused by insufficient confirmation or preparation."


For example, if someone makes an operational error, such as accidentally disconnecting the video source or forgetting to unmute the audio, the broadcast will be interrupted instantly.


During live streaming, mistakes are likely to occur due to tension, and there are many problems caused by incorrect procedures or settings.


The more people involved in a workplace, the more likely it is that human errors will occur due to poor division of roles and miscommunication.



Why streaming issues occur during the actual event, even with preparation

Why do problems occur during the actual performance even after careful preparation and rehearsals in advance?


The main reasons are:


  • Because the situation in the pre-check and the actual test is different

  • Small problems pile up at the same time

  • Because you can't redo it in the actual performance


Here we will take a closer look at each of these reasons.



Because the situation in the pre-check and the actual test is different

Preliminary checks (test distribution) are often conducted with a small number of people and in a limited device and network environment.


However, during the actual event, the venue's lines and Wi-Fi are likely to become congested as more equipment is used in the venue and staff, speakers, and venue guests connect to the same network.


In online streaming, the sender (organizer) and receiver (viewers) generally watch in different network environments, so an increase in the number of viewers does not necessarily result in a direct burden on the sender's network.


On the other hand, if the organizer's streaming line and the venue's Wi-Fi for guests use the same line, simultaneous connections can constrict the bandwidth, potentially leading to problems such as distorted video and audio.


For example, if guests at a venue use Zoom on their personal smartphones to listen to simultaneous interpretation, the amount of data traffic within the venue can suddenly increase, causing unexpected congestion.


For this reason, it is important to take measures, including network design, such as separating the organizer's streaming line from the guest Wi-Fi line during the actual event, or temporarily restricting guest Wi-Fi if necessary.


Small problems pile up at the same time

During streaming, multiple elements such as the line, equipment, and operation are operating simultaneously.


If one part becomes slightly unstable, it may not cause any immediate problems, but it can have a ripple effect on other parts.


Even if each problem is minor, they can suddenly become a problem if they overlap at the wrong time.


For example, if a delay in video, a small amount of noise in the audio, or a single mistake in operation occurs at the same time, it can lead to a major streaming problem from the viewer's perspective.


Problems caused by multiple factors like this are difficult to detect and deal with individually, and are only discovered when they overlap.



Because you can't redo it in the actual performance

Once a live stream has started, it cannot be stopped and restarted from the beginning.


Unlike releasing a recorded video, if a problem occurs during a live broadcast, you cannot "cut and re-record," so you have no choice but to deal with it on the spot.


Even a delay of just a few tens of seconds in making a decision can cause the video to stop or the audio to become inaudible, directly affecting the experience of those watching in real time.


Technical problems such as no video or sound, screens that won't switch, or internet connection cuts can be particularly fatal and affect the trustworthy image of a company or event.


If a problem occurs during the performance, it is impossible to stop the flow and start over, so there is always the tension of a one-shot deal.


Therefore, even if thorough preparations are made in advance, even a slight mistake or delayed judgment can easily lead to trouble during the actual broadcast, and viewer dissatisfaction can quickly increase.



How to identify warning signs of streaming problems

If you can notice the signs that something is wrong before it becomes a major problem, you can minimize the damage.


Some signs to look out for while streaming include:


  • The video gradually lags

  • Only the voice becomes difficult to hear

  • The numbers on the distribution management screen are unstable


Here we take a closer look at how to spot these signs.



The video gradually lags

If the speaker's mouth movements and voice start to become slightly out of sync, and the video gradually lags behind the audio over time, this is a sign that somewhere along the distribution path (Internet line or PC processing) is becoming congested.


Even if the misalignment is not noticeable at first, you should be careful if it gradually gets bigger.


If you leave it as it is, there is a high risk that the video will eventually stop.


In fact, insufficient network bandwidth can cause delays and freezes in the streamed video.


A mismatch between your mouth and the sound can be a sign of delays or freezing.


As soon as the broadcaster notices a mismatch between the video and audio, they should immediately check the line conditions and PC load.


For example, you may be able to prevent the problem from worsening by lowering the bitrate, reducing the resolution, or disconnecting unnecessary devices.


Video delays are like "traffic lights indicating that the distribution route is starting to become congested."


It is important not to miss this warning sign and take action before it leads to a major outage.



Only the voice becomes difficult to hear

The video may be moving normally, but the audio may be distorted or cut out, making it difficult to hear.


This may be a sign that you are starting to experience problems with your microphone or audio mixing.


For example, typical symptoms include audio cutting out due to a poor microphone connection, or distortion due to excessive input level.


If you ignore audio problems just because there are no problems with the screen, viewers will not be able to understand the content and will become stressed.


Audio problems are said to be one of the biggest causes of lower viewer satisfaction in live streaming, so they require more attention than video problems.


If you notice any of the following symptoms, such as "the video is normal but the voice is hard to hear," immediately check your microphone connection and settings.


Specifically, possible measures include switching to a backup microphone, adjusting the volume level, and eliminating the source of the noise (such as turning off unnecessary audio output).


Any abnormalities in the audio alone can be an important clue to narrowing down the scope of the problem on the distribution operations side, so be sure not to overlook them.



The numbers on the distribution management screen are unstable

The streaming management screen (the dashboard of your streaming software or platform) displays numbers that indicate the current streaming load and quality (bitrate, frame rate, CPU usage, number of dropped frames, etc.).


When things are going well, these numbers tend to stay fairly stable and don't fluctuate much.


However, as the line or equipment approaches its limit, the bit rate will suddenly fluctuate, CPU usage will spike, and other abnormal fluctuations in the numbers will begin to appear.


To use a human analogy, it's like a normal pulse rate that is stable, but becomes irregular when you become distressed.


When the metrics in your dashboard start to fluctuate noticeably and become unsettled, your delivery is already in danger.


If you continue distribution without doing anything even when the numbers become abnormal, there is a high probability that serious problems will occur, such as distribution being stopped.


It requires expertise to constantly monitor the management screen as a warning sign, but a streaming professional can make an instant decision by looking at the movement of these numbers.


For example, if the rate of dropped frames starts to increase, you should suspect line load, and if CPU usage spikes, you should suspect encoding settings or PC load.


Even if you are a general administrator, you should pay attention to the warnings (red and yellow indicators) displayed on the management screen and be prepared to take immediate action if you notice any abnormal changes.



How to prevent delivery issues

Even for the most experienced professionals, it is difficult to eliminate the possibility of problems.


However, with proper preparation, the risk of an incident can be significantly reduced.


Here we will introduce the following points as concrete measures to prevent distribution problems from occurring.


  • Check in advance under conditions equivalent to those of the actual production

  • No single point of failure

  • Decide on the criteria in advance

  • Determine the organizer's scope of responsibility

  • Decide the scope of responsibility of the distribution side

  • Decide on criteria for making decisions and how to respond in the event of an unexpected event


Now, let's take a closer look at each of these measures.


Our company, LIFE.14, has been responsible for broadcasting many international conferences and corporate events.


If you would like to consider how to proceed with the preliminary checks and clarify the scope of responsibility, please feel free to contact us using the inquiry form.




Check in advance under conditions equivalent to those of the actual production

It is essential to conduct pre-performance tests and rehearsals under conditions similar to those of the actual performance.


Make sure to check the expected number of viewers, the line routes to be used, the actual equipment configuration, etc., in the same conditions as the actual event.


This will allow you to identify problems in advance that will only become apparent during production.


Even in professional streaming environments, it is said to be important to "rehearse under the same conditions as the actual performance and make sure all staff understand their roles."


For example, if you are hosting a webinar with several hundred participants, it is advisable to conduct a simultaneous connection test of the same scale in-house if possible, or to borrow the internet connection at the actual venue and conduct a speed test.


To prevent problems from occurring, it is important not to be satisfied with just a desk-based checklist, but to discover and improve weaknesses by conducting test deliveries under real load.


No single point of failure

It is also important to configure the distribution system to eliminate single points of failure (SPOF) as much as possible.


Make sure to have backups so that the entire broadcast will not be interrupted if a problem occurs in one area, such as a line, equipment, power supply, or operator.


Specifically, if you are using an internet connection, use a wired LAN and also prepare a backup line such as a mobile router to create a redundant connection.


Manual switching is possible, but recently there are also distribution devices that can automatically fail over to a backup.


When it comes to equipment, it's a good idea to prepare multiple spare cables in case one breaks, and to have spare cameras and microphones on hand as well.


When it comes to personnel structure, distribute roles so that decisions and operations are not concentrated in one person.


This needs to be balanced with the "unification of the decision-making system" described below, but we would like to ensure that the system can function even if at least one person is absent.


In this way, by creating a risk hedging structure that prevents a complete shutdown due to a single point failure as much as possible, the occurrence of problems can be reduced and localized.


Decide on the criteria in advance

When a problem occurs during a live broadcast, if decision-making criteria such as "should we stop the broadcast or continue?" or "should we switch to alternative footage?" are not established in advance, the response tends to be delayed.


Therefore, we recommend that you first determine the numerical criteria for deciding whether to stop, switch, or continue.


For example, you could decide on specific triggers such as "If the streaming bitrate falls below ○ Mbps and does not recover for more than 30 seconds, streaming will be temporarily stopped" or "If the audio is interrupted for more than ○ seconds, switch to a backup audio source."


With these standards in place, there will be no confusion or disagreements among staff members when an abnormality occurs.


You can take immediate action, such as "The value for XX has exceeded the threshold, so we will move on to Plan B."


By preparing and sharing troubleshooting procedures and checklists in advance, it becomes easier to respond quickly and appropriately when problems arise.


Numerical criteria will vary depending on the event, but it is reassuring to analyze past cases within the company and set decision-making criteria in advance.



Determine the organizer's scope of responsibility

In a streaming project, it is important to clearly delineate the responsibilities of the event organizer (client) and the company responsible for the streaming technology.


First, the organizers are responsible for preparing the speaker's environment (such as a location that can be seen by camera and preparing a PC), going through internal approval procedures, and making the final decision on the content to be distributed.


In addition, the final decision on whether to start streaming or not, and the decision on whether to suspend or continue streaming if a serious problem occurs during the broadcast, are also the responsibility of the organizers.


You should agree in advance when the decision to go ahead or cancel will be made and who will be responsible for it.


If these limits are unclear, there is a risk of disputes between the event site and the organizers over whether or not to cancel the event during the event.


For example, in the past, when audio problems occurred during a webinar, the broadcaster suggested continuing, but the hosting company decided to cancel it out of brand protection concerns.


As the organizer has the final decision-making authority, it is important to discuss in advance what level of malfunction will require the event to proceed or be cancelled.


By aligning expectations between the organizers and the streamers in advance and clarifying the organizers' responsibilities (preparing performers and content, deciding whether something is OK or not, etc.), you can reduce confusion and uncertainty on the day of the event.



Decide the scope of responsibility of the distribution side

Be sure to clearly define the scope of responsibilities of those in charge of distribution (distribution agency and technical team).


Based on the equipment configuration, line design, monitoring system, etc. agreed upon in advance with the client, the distribution team will fully manage these technical aspects on the day.


For example, the distribution operations department is responsible for selecting and arranging the equipment to be used, securing and monitoring line bandwidth, configuring and managing the distribution software, and making immediate decisions after detecting an abnormality.


The distributor is responsible for maintaining stable delivery conditions under expected conditions.


During the preparation stage, it would be a good idea to create a scenario that includes how to deal with any abnormalities and share it with the organizers.


For example, you can decide on the scope of discretion, such as "If the audio is interrupted, the company can immediately switch to a backup audio source at its discretion" or "If the video stops for a certain number of seconds, the company can reconnect at its discretion."


This allows for quick action without having to seek approval from the organizers every time during the event.


However, it is advisable to also establish rules for information sharing, such as reporting the results of any responses to the organizers one by one.


In short, the ideal situation would be for the streaming team to be responsible for the technical aspects, while the organizers would be responsible for the essential aspects such as content and cancellation decisions.


If you clearly define each person's area of responsibility, you will no longer have to worry about who should make that decision on the day.



Decide on criteria for making decisions and how to respond in the event of an unexpected event

It is also essential to reach an agreement to prepare for large-scale unexpected problems.


It cannot be said that events such as wide-area communication failures, large-scale outages on the distribution platform, or line cuts due to natural disasters such as earthquakes will never occur.


Such events should be classified as force majeure and a response policy should be decided in advance in case they occur.


The key is to draw a line in advance, such as "If an incident of this level occurs, no one is responsible" or "Neither party will be held responsible."


For example, if a nationwide internet outage makes streaming impossible, both the organizers and the streaming company will be exempt from liability and will switch to alternative measures (such as streaming recorded footage at a later date).


Also, decide how to suspend the event and how to notify the public if the distribution infrastructure (e.g., YouTube or Zoom) experiences a service failure.


For example, you could share a response flow such as "Cancel if recovery is not achieved within ○ minutes" or "Inform participants via social media or email."


Decide in advance what the cancellation criteria will be in case a natural disaster or other reason makes it difficult to hold the event (for example, cancel the event immediately if an earthquake with a seismic intensity of X or higher occurs), and prepare a means of contacting participants.


What is important is for both parties to recognize in advance that such unexpected situations are "outside the scope of responsibility" and to establish a policy for what to do if they occur.


This way, if something does happen, you can respond quickly and in accordance with the plan, and avoid any disputes over who is responsible.



What to prioritize when streaming issues occur


If trouble occurs despite all precautions being taken, what should be the top priority on-site?


Generally speaking, the first thing you should do when experiencing streaming issues is to:


  • Protecting the viewer experience

  • Immediately identify the cause

  • Unify on-site decision-making criteria and systems

  • Preventing unintended screen displays

  • Determine if the recording is ready to be released

  • Don't put off providing explanations to stakeholders


Now, let's look at the priorities when troubleshooting.



Protecting the viewer experience

First and foremost, protecting the viewer experience should be your top priority.


For example, even if the video stops, if the audio can continue, the system will prioritize the audio and continue playing.


By ensuring that the information flow is completely uninterrupted, viewers can at least keep up with the content.


The biggest stress for viewers is when the streaming screen goes completely black and there is no sound.


Many people say, "I don't mind if the video stops, but I just want to be able to hear the sound."


In fact, if the screen goes black due to equipment problems, audience dissatisfaction will increase significantly, so even in the worst case scenario, you will want to maintain at least the audio and alternative slides.


Similarly, in a seminar-type broadcast, if the slides are more important than the presenter's video, you may decide to cut off the video and only share the materials.


In this way, we prioritize what needs to be protected at the time and choose the option that will have the least impact on viewers.


Your first priority should be to ensure an uninterrupted viewer experience, such as by giving up on the screen and ensuring audio, or by continuing to provide content even if interactive functions are stopped.



Immediately identify the cause

When a problem occurs, it is important to quickly identify the cause.


Immediately suspect that the reason for the broadcast suspension is "the line, the equipment, or an operational error," and narrow down the scope of your investigation.


From experience, if both the video and audio stop, it could be a broken line or a problem with the streaming software; if only the video stops, it could be a problem with the camera or encoder; and if only the audio stops, it could be a problem with the microphone or audio mixer.


For example, if the audio cuts out, the first thing to do is check the microphone and connections, and if the video freezes, check the camera connection and software settings.


If you have a troubleshooting procedure manual that you have prepared in advance, refer to it immediately and divide up the responsibilities within your team to simultaneously investigate the cause.


In short, it is important to be able to instantly determine "which drawer to open."


Delayed decisions will result in delayed recovery, so it is important to learn on a regular basis which of the following is most likely to cause trouble: lines, equipment, or people.


Fortunately, most of the causes of streaming problems fall into the three categories mentioned above.


First, we narrow down the suspected areas, and once we identify them, we devote all our resources to addressing them quickly.



Unify on-site decision-making criteria and systems

When dealing with a problem, there are various pressures on the scene, but it is extremely important to unify the chain of command.


If multiple people start giving different instructions, it can lead to confusion, loss of time, and secondary problems.


So, let's concentrate decision-making authority in one person.


It is decided in advance that "Mr./Ms. XX will be the overall decision maker," and if any trouble occurs during the performance, the staff will unify to follow that person's instructions.


For example, roles could be assigned, such as a line recovery team and an equipment replacement team, with the final decision made by a person acting as the streaming director.


This will prevent confusing instructions on site, such as "Someone stop it!" or "No, keep going!"


Especially in the case of a mixed team of internal and external people, make sure to make arrangements so that the organizer's manager and the distribution company's manager can make decisions on a single line.


By deciding who will make the final decision, the chain of command for on-site response will be clear, allowing for quick response without confusion.


In addition, at LIFE.14, we help you prepare for unforeseen circumstances during streaming by organizing decision-making criteria in advance and creating a system that will allow you to respond without hesitation on the day.


If you would like to know in advance when to stop delivery in an emergency and the procedure for switching over, please feel free to contact us.




Preventing unintended screen displays

In the midst of all the hectic work involved in dealing with streaming issues, one thing that is surprisingly easy to overlook is unintentional exposure of the screen display.


If you make a mistake when stopping or switching broadcasts, it may happen that a document screen or the management screen of the broadcasting tool that should not be shown will be displayed for a moment.


For example, confidential documents from another client may be projected onto the desktop, or the Zoom administrator screen may be mistakenly displayed to participants.


These issues are separate from image and sound distortion, but they pose a serious risk of information leaks and loss of trust.


Therefore, it is important to sort out in advance which screens can be exposed in an emergency and which must never be exposed, and set up the distribution system appropriately.


For example, in streaming software such as OBS, you can prepare a scene so that an emergency still image (apology screen) can be displayed with one click, so that nothing other than that image will be displayed even in an emergency.


It is also important to take basic measures such as not keeping confidential files on your PC desktop and turning off all notifications.


The key is to anticipate and control in advance what will appear on the screen if there is disruption to the broadcast.


If you do the above, you can minimize the risk of accidentally showing something that shouldn't be shown, even if you are in a hurry to deal with a problem.


If an unexpected display appears, we will quickly hide the screen and proceed to the explanation described below.


Determine if the recording is ready to be released

It is also important to note that even if a problem occurs for only a moment during a live broadcast, it will remain permanently in the recording (archive).


Even if an incident is dismissed during the live performance as "it's only for a moment, so it's probably okay," it is often highlighted and viewed as problematic when the archived video is released at a later date.


For example, if internal documents are shown for a moment during a broadcast, even if they go unnoticed in real time, there is a risk that a still image could be captured on recording and spread.


Furthermore, if an archive with choppy content due to distribution issues is released as is, it will create a poor viewing experience and damage the company's image.


Therefore, after the broadcast is over, check the recorded footage to determine if it is suitable for public viewing.


If there are any problematic areas, please edit them out or, in some cases, consider making the archive private.


It is necessary to judge from a different perspective than during the live broadcast whether the content can be provided to viewers at a later date.


If it's an internal event, a recording will often be shared with employees who couldn't attend.


If the deficiencies remain, the problem may flare up again within the company.


Therefore, after any problems occur, try to get to work quickly checking and editing the footage, and prioritize making sure that the footage is in a satisfactory state for recording.


It may be difficult to keep up with the broadcast, but don't forget to secure and check the recording file.



Don't put off providing explanations to stakeholders

In addition to dealing with technical issues, it is also necessary to be accountable to those involved as soon as possible.


If an accident such as information exposure occurs during a broadcast, an explanation and report must be given to the relevant departments and viewers, regardless of whether the broadcast was technically successful or not.


Postponing reporting until things have calmed down can lead to speculation and distrust both inside and outside the company.


Therefore, it is advisable to prepare explanations and report contents at an early stage while dealing with problems.


For example, for internal use, we prepare a report for superiors and the public relations department summarizing the circumstances and measures to prevent recurrence, and for viewers we draft an apology email and a social media post.


Accountability should be included in a separate schedule as an issue that should be considered separately from dealing with distribution issues.


It would be ideal if we could have a public relations officer separate from the distribution team, but if this is difficult, we will flexibly assign responsibilities within the distribution team.


The key is not to put off explaining things after the fact.


Especially in the case of troubles that affect people outside the company, providing a prompt and honest explanation will directly contribute to maintaining trust thereafter.


Immediately after the broadcast has been successfully restored and completed, share the situation with those involved and begin preparing any necessary explanations and apologies.


Including these measures, we can say that the troubleshooting is complete.



Successful examples of streaming events

Here we will introduce some examples of events where we were actually in charge of streaming and where the streaming was successful without any issues.


By learning about the efforts made on-site to achieve stable streaming, we hope you will be able to imagine how the measures mentioned above can be put to practical use.


For example, there are events like the following:


  • Business Investment Seminar hosted by the Embassy of Switzerland in Japan and the Swiss Business Hub

  • Clarins live commerce broadcast


Let's take a closer look at each success story.



Business Investment Seminar hosted by the Embassy of Switzerland in Japan and the Swiss Business Hub

This is an example of a business investment seminar hosted by the Swiss Embassy in Japan and the Swiss Business Hub, for which our company, LIFE.14, was in charge of filming and live streaming.


PiOPARK in Haneda Innovation City was set up like a studio, and high-quality video footage of the on-site venue was streamed in real time.


The event began with an opening address by Claudio Mazzucchelli, Head of the Swiss Business Hub Japan at the Embassy of Switzerland in Japan, followed by speeches from Swiss and Japanese experts.


There were presentations on the Swiss tax system and business environment, as well as a panel discussion on the topic of "Could Switzerland be an ideal European base for Japanese companies?"


LIFE.14 placed multiple cameras and audio equipment within the venue to ensure stable video and audio broadcasts of each speaker.


After the broadcast, archived footage was posted on YouTube, allowing more people to see the content of the event.




Clarins live commerce broadcast

This is an example of how we supported the live commerce broadcasting of Clarins, a luxury French skincare brand.


Clarins regularly broadcasts new product introductions and special guest programs on its own live commerce platform.


Our company, LIFE.14, was in charge of filming and distribution for approximately one year from 2023.


The live broadcasts introducing new seasonal products used multi-camera close-up footage of the products and inserted subtitles to convey the appeal of the products in real time, creating a production that increased viewers' desire to purchase.


We also set up a system that allowed us to immediately respond to questions in the comments section, ensuring a smooth proceeding that included two-way communication.


In particular, since the video was being distributed on the brand's official platform, we focused not only on high-quality image and sound, but also on creating images that matched the brand's image (lighting, backgrounds, and beauty-conscious presentation).




If you're worried about streaming issues, leave it to LIFE.14 to handle everything from pre-production to live streaming.


In this column, we have organized streaming troubles not as individual incidents, but as a series of events from before they occurred to after they occurred.


He explained that problems with the lines, equipment, and human error do not necessarily occur alone, and that multiple factors tend to overlap during the actual event, which is why even if you check things in advance, you cannot be completely at ease.


Furthermore, if you can quickly notice warning signs such as slight changes in the video or sound, or fluctuations in the numbers on the management screen, it will be easier to avoid long interruptions.


To prevent this from happening, it is essential to check the conditions under the same conditions as the actual production, to have a configuration that does not rely solely on one place, and to decide in advance whether to stop or continue.


Additionally, the more the organizers and the streaming staff share their responsibilities and how to respond if something unexpected happens in advance, the less confusion there will be on the day.


Our company, LIFE.14, has been involved in numerous distribution projects to date.


Even for projects with an international character, we build a system suited to the content and requirements, and work closely with all parties involved to ensure smooth progress.


Our strength lies in our comprehensive capabilities, which allow us to integrate all elements such as streaming, audio, video recording, and simultaneous interpretation, and we are able to provide comprehensive support, from how to proceed with advance confirmation to the criteria for judgment on the day and organizing the scope of responsibility.


If you have any concerns about delivery issues, please contact LIFE.14.



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