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ACCJ The Journal - Innovate & Engage - New Coca-Cola Japan president outlines his vision


NOVEMBER 2017 BEVERAGE

Innovate & Engage New Coca-Cola Japan president outlines his vision

By C Bryan Jones

One of the best-known brands in the world is Coca-Cola. The soft drink first served on May 8, 1886, at Jacob’s Pharmacy in Atlanta, Ga. has bubbled to the top over the past 131 years. In 2017, Coca-Cola is the world’s fourth most-valuable brand at $69.7 billion according to Interbrand’s Best Global Brands ranking.

Some may not realize the extent to which Japan plays a role in this success. The ACCJ Journal sat down with new Coca-Cola (Japan) Co., Ltd. President Jorge Garduño to find out why the local market is so important and how the company is making a difference in the community.

https://journal.accj.or.jp/innovative-engage/

The ACCJ - 在日米国商工会議所

http://www.accj.or.jp

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