BCCJ ACUMEN - Jaguar Land Rover - Branding with the human touch
INTERVIEW SEPTEMBER 2014
Branding with the human touch By Julian Ryall
Connecting with consumers The sleek lines and burnished orange paintwork of the F-TYPE coupé were already turning heads outside the Tokyo headquarters of Jaguar Land Rover Japan Ltd. Then, the 5-litre supercharged V8 engine was lit up, and necks were craned as onlookers sought the source of the deep, throaty roar.
British Chamber of Commerce in Japan 在日英国商業会議所 https://www.bccjapan.com/