JULY 2017 JMEC AWARDS
Health for the Win Top business plan focuses on nutrition
By Julian Ryall
The 23rd annual Japan Market Expansion Competition (JMEC) was won by the five-strong Team Kokorozashi, which loosely means “aspirations.” Nevertheless, all 65 people who took part in this year’s contest emerged with new understanding of and skills for the world of international business.
The awards ceremony was held at Tokyo American Club on July 7, with 13 teams from widely differing backgrounds vying for top honors.
Started in 1993 by the Australian and New Zealand Chamber of Commerce in Japan and supported by 18 foreign chambers of commerce, JMEC is a training program in which participants attend a series of lectures and then work in teams to draw up a business plan for a real product or service in the Japanese marketplace.
The ACCJ - 在日米国商工会議所
JMEC - Japan Market Expansion Competition