LIFE.14 inc

2014年9月1日1 分

BCCJ ACUMEN - Jaguar Land Rover - Branding with the human touch

INTERVIEW SEPTEMBER 2014


 
Branding with the human touch
 

 
By Julian Ryall

Connecting with consumers
 

 

 
The sleek lines and burnished orange paintwork of the F-TYPE coupé were already turning heads outside the Tokyo headquarters of Jaguar Land Rover Japan Ltd. Then, the 5-litre supercharged V8 engine was lit up, and necks were craned as onlookers sought the source of the deep, throaty roar.

https://bccjacumen.com/branding-with-the-human-touch/

British Chamber of Commerce in Japan 在日英国商業会議所
 
https://www.bccjapan.com/

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